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Profile
From Humble Beginnings
Alrite was established in 1946 by brothers
Jimmy and Henry Jordan. We produced various products ranging
from floor polishers and toasters to the first eye-level oven
in South Africa. We even made telephone booths for the post
office!
Lawnmowers
We started lawnmower production in 1966 and
produced the first ride-on lawnmower in South Africa. Our
range now consists of eight walk - behind and 4 ride-on models.
Mirage lawnmowers have always been synonymous with quality
and this trend continues today.
In the Family.
Alrite exists today as a third generation company,
with the Jordan son's continuing the legacy of the company
. Founding member Jimmy Jordan, retired in 1989 at age 75,
but his son James and grandson Alan continue to manage the
company today.
James
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Alrite Engineering was established in 1946 by my father and his
brother Henry. The company manufactured numerous products
for the S.A. railways, mines, the telecommunications
industry and also produced various household appliances.
I began my apprenticeship with Alrite in January 1966,
fresh out of school. In those days we worked a 48 hour
week and I was treated the same as any other employee
and not as the boss’s son. 1966 was the year the
Mirage name came into being. South Africa had just added
the Mirage jet fighter to their Air force and so the
name seemed appropriate.
Our entry into the lawnmower market was
with the now famous Mirage 27 ride-on lawnmower which
we continued to build for almost 30 years. Other machines
such as the P63 and P60 followed thereafter. We decided
to enter the domestic lawnmower market in 1985 with
our eye on supplying the specialist lawnmower dealers.
The Mirage D46 was then produced and later the UT46
was introduced. 1990 was another important year in the
history of the company when we acquired the Emak and
Castlegarden range of products from Italy. Both companies
have grown immensely and Castlegarden went on to become
the biggest manufacturer of lawnmowers in Europe.
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1995 was a proud year for my father and I when my son
Alan, after 5 years of studying, joined the company.
He later took over as managing director in 2002. thereby
adding another generation to our company.
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Alan
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It was once said that “no man is an island”. Anyone,
no matter where they are from , will realize that they
are part of something bigger than themselves. They have
some kind of history whether it’s a family, culture
or a country. In South Africa we have a term “Ubuntu”
which I feel epitomizes this concept. Growing up I always
knew that my father, his father and his extended family
where involved in the family business. Alrite Engineering
was more than just a place they worked. It had a history
which one day I would be a part of.
The idea of a place where raw materials
such as steel and aluminium were transformed into exciting
and wonderfully finished products was something every
young boy could appreciate. Alrite is a legacy that
I, my family and staff continue to uphold even today.
In a society that tends to discard anything old it is
wonderful for us to celebrate Alrite’s 60th anniversary.
It says a lot for the staying power of all who have
and still work there that the company has reached this
milestone.
We all have a responsibility to see that
it continues. In an ever-changing world and business
environment we must continue to adapt to the needs of
the country, our customers and their customers. A wise
man once said “Change is certain”.
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We need to look at our production facilities with a close
eye on cheaper products that are produced in the East
but at the same time producing products that are innovative
and uniquely required in our market. The opportunity to
import just about any well priced product from anywhere
in the world exists, but we have always proven successful
in selecting only the best quality products to sell and
remaining loyal to our suppliers that support us. We look
ahead to exciting times in the next chapter of our company,
but always with an eye on the past before we proceed forward. |
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