The Simplicity Company was established in 1922. That’s over 80 years old! The Simplicity brand has been on the S.A. market for almost 40 years. Alrite started handling the product in 1998 and has sold the product exclusively in South Africa ever since. Simplicity lawn tractors are designed to give the perfect finish to your lawn and they pride themselves on the quality of their product. Simplicity products are sold exclusively through specialized lawn and garden outlets worldwide and are called “The Dealer Line”. It is a top quality product handled by professionals who offer top quality service. The new Regent lawn tractor model has all the features you would expect of a top-of-the-range lawn tractor and more. Simplicity – the way to a beautiful lawn.